About

As a senior advertising and marketing copywriter, I have extensive experience creating campaigns for leading brands in the financial services, mining, healthcare, industrial, not-for-profit, retail, packaged goods, food, fashion, and government sectors. My work spans digital, print, corporate communications, public relations, TV, radio and video.

Freelance clients have included BMO Private Wealth, Scotia Wealth Management, OpenGravity (Canadian Medical Association, Deloitte, Sun Life, Vector Institute), TD Wealth, Vale Canada, Impala Canada/North American Palladium, BUMP Digital Marketing, Richardson GMP, Macquarie Private Wealth, Blackmont Capital, CIBC, Plan Canada, Halo Brand Leadership (Children's Aid Foundation, the Canadian Partnership for Women and Children’s Health, Canadian Breast Cancer Foundation), CBT Associates (website, psychology pamphlets), Groundzero Marketing (SickKids Foundation, Benjamin Moore, Moen, Ministry of Education, GetSmarterAboutMoney.ca), Siemens, Smyth Communications (Campbell’s HealthCare FoodService Division ), and the Orthopaedic and Arthritic Hospital Foundation.

I began my career at the groundbreaking retail agency Saffer Advertising on accounts such as Black's Cameras, Home Hardware, Firestone, Lechmere (Boston), Woodward & Lothrop (Washington D.C.), and Roy Thomson Hall. I then moved to packaged goods legend Ted Bates Canada on accounts including Warner Lambert (Trident, Rolaids, Lubriderm), Effem Foods (Uncle Ben's, Starburst, Pedigree), Maybelline Cosmetics, Freixenet, Braun, and Prudential-Bache Securities.

Volunteering in support of children has long been an important part of my life. My most rewarding contribution has been serving as an Honourary Board member for the Sanfilippo Children’s Research Foundation since its inception in 1999, helping to raise millions to cure the terminal, degenerative childhood disease Sanfilippo syndrome. Visit alifeforelisa.org

I hold an Honours Degree in English Literature from the University of Toronto. My work has helped clients win numerous awards, including the Canadian Investment Award for Marketing Initiative of the Year, and #1 ranking in advisor marketing excellence by Investment Executive's Brokerage Report Card for five years running.